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SUSTAINABLE TOURISM DESTINATION MANAGER COURSE

Duration

5/11/2024 - 17/12/2024

Enroll

About the Course

Module I - Basics of Sustainable Tourism


  1. Definition and principles of sustainable tourism part 1 

  2. Definition and principles of sustainable tourism part 2 

  3. Basic principle of tourist economics – part 1 

  4. Basic principle of tourist economics – part 2 

  5. Basic principle of tourist economics – part 3 

  6. Basic principle of tourist economics – part 4 

  7. Geography of tourism part 1 

  8. Geography of tourism part 2

  9. Marketing of a Destination: planning and branding 

  10. Marketing of a Destination: Communication of the territory and heritage

  11. Marketing of a Destination: social media marketing for tourism part 1

  12. Marketing of a Destination: social media marketing for tourism part 2

  13. Customer services for tourism part 1

  14. Customer services for tourism part 2

Test A 

1 webinar: The territorial brands. Models, strategies, and case histories 

Module II - Sustainable Tourism Policy and Planning


  1. Policy frameworks for sustainable tourism development part 1

  2. Policy frameworks for sustainable tourism development part 2

  3. Sustainable Tourism Planning Process Part 1

  4. Sustainable Tourism Planning Process Part 2

  5. Sustainable Tourism Planning Process Part 3

  6. Tourism sustainable indicators


Test B

2th Webinar: Case study A Sustainable Destination Management  




Module III - Environmental Sustainability in Tourism


  1. Environmental impacts of tourism part 1

  2. Environmental impacts of tourism part 2 

  3. Environmental impacts of tourism part 3 

  4. Sustainable practices for resource management (water, energy, waste) part 1 

  5. Sustainable practices for resource management (water, energy, waste) part 2 

  6. Ecotourism and nature-based tourism part 1

  7. Ecotourism and nature-based tourism part 2 

  8. Ecotourism and nature-based tourism part 3

  9. Ecotourism and nature-based tourism: Case study part 1

  10. Ecotourism and nature-based tourism Case study part 2

Test C 

3th webinar: Case study A Sustainable Destination Management  



Module IV - Socio-Cultural Sustainability

  1. Socio-cultural impacts of tourism on destination part 1 

  2. Socio-cultural impacts of tourism on destination part 2 

  3. Cultural heritage preservation and interpretation part 1

  4. Cultural heritage preservation and interpretation part 2

  5. Community-based tourism and cultural authenticity  part  1 

  6. Community-based tourism and cultural authenticity part 2 

Test D  

4th webinar: Community-based tourism experience and destination: a case of study 



Module V - Economic Sustainability in Tourism

  1. Economic impacts of tourism part 1

  2. Economic impacts of tourism part 2

  3. Sustainable tourism financing and investment

  4. Entrepreneurship and Local Economic Development Part 1

  5. Entrepreneurship and local economic Development part 2

Test E

5th webinar: SMEs network for local economic development a case of study  


Module VI - Destination Marketing for Sustainability 

  1. Sustainable Tourism Marketing Principles part 1

  2. Sustainable tourism marketing Principles part 2

  3. Branding and positioning strategies for sustainable destinations part 1

  4. Branding and positioning strategies for sustainable destinations part 2

  5. Sustainable tourism certification and labeling

Test F 

6th webinar:  SMEs network for local economic Development 


Module VII Stakeholder Engagement and Partnerships

  1. Identifying and engaging stakeholders in sustainable tourism Public-private partnerships part 1 

  2. Identifying and engaging stakeholders in sustainable tourism Public-private partnerships part 2

  3. Collaborative governance models, Destinations management systems, and Destinations management part 1 

  4. Collaborative governance models, Destinations management systems, and Destinations Management Part 2 

40 min

Test G

7th Webinar: Collaborative governance models: a case of study.


Module VIII Tourism Carrying Capacity and Management

  1. Concept of carrying capacity in tourism Monitoring and managing visitor impacts part 1

  2. Concept of carrying capacity in tourism Monitoring and managing visitor impacts part 2

  3. Sustainable tourism zoning and indicators and visitor management strategies part 1 

  4. Sustainable tourism zoning and indicators and visitor management strategies part 2 

40 min 

Test H 


Module IX Destination Resilience and Crisis Management 

  1. Building resilience in tourism destinations: the struggle against over-tourism part 1 

  2. Building resilience in tourism destinations: the struggle against over-tourism part 1 

  3. Crisis preparedness and response planning

  4. Recovery strategies for destination sustainability


Test I 

8th Webinar: the struggle again over-tourism, crisis and Answers: a case of study



Date

Title

Partner

31/10 o 5/11 

1 webinar: The territorial brands. Models, strategies, and case histories Sapienza – Reitano/Bizzarri

Sapienza 


12 /11

2th Webinar: Case study A Sustainable tourism policy and planning  CCG

Camara Granada 

19/11

3th webinar: Case study A Sustainable Destination Management    UGR – Sapienza  - Bizzari 


UGR / Sapienza 

26/11

4th webinar: Community-based tourism experience and destination: a case of study Euricon

Euricon

3/12

5th webinar: SMEs network for local economic development a case of study CNA Rome

CNA Rome

10/12

7th Webinar: Collaborative governance models: a case of study. UGR 


UGR

17/12

8th Webinar: the struggle again over-tourism, crisis and answers: a case of study Ionian University

Ionian 


Your Instructor

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